CREATIVE & ART DIRECTION
• Creative lead for the Coolidays summer campaign of Johnson’s Baby
• Developed summer themed storylines that were produced into three video ads for the brands
• Pitched and won the account for our agency on the strength of storylines I developed
Three video ads for the Johnson’s Baby Coolidays summer campaign.
My task was to develop storylines that aligned with the brand guidelines of Johnson’s Baby. My first big pitch as part of an ad agency, I was careful to thoroughly acquaint myself with the brand book provided by the client. On the strength of my storylines which carefully aligned with the brand guidelines while still having room for creative interpretation, we won the pitch and was awarded the account. The successful campaign led to our agency winning other projects from J&J and also being awarded the Modess account.
Below are some of the print materials I created for the campaign.