STRATEGY | CREATIVE + ART DIRECTION
• Overall strategy for the social media content plan
• Creative directed the video ad to officially launch the e-commerce platform of the brand as well as various animated videos promoting their pharmacy arm
• Managed the creative team and had general oversight of the social media content calendar
Video ad to launch Watson’s Philippines e-commerce platform.
My task was to come up with the overall creative strategy which will guide our social media playbook for the year. Part of that was to come up with a cohesive color palette, typography, and style treatment that consistently communicates the brand image while tailoring it to a younger, trendier market.
Below are examples of social media content assets I took part and developed for the brand.
Managed the project to create an animated series of information guides developed for Watsons Pharmacy.