Patricia (Trace) Orozco began her practice in advertising through a number of creative direction positions. Her focus is in creative strategy, art direction, branding, and design. She breathed new life into institutional brands through engaging brand stories, fresh packaging designs, and relatable communication. Recently, her focus shifted to creative endeavors in tech and design management with a focus on brand design and design operations.
Trace is a storyteller and a trained visual artist. She loves to tell stories through brush, ink, and digital tools. Illustration is a creative passion that keeps her inspired and curious. Most of her personal art can be found on her Instagram. She graduated with a Bachelor’s degree in Fine Arts majoring in Visual Communications from the University of the Philippines. Her works have been exhibited at Tin-aw Art Gallery in Metro Manila since 2018. 
Trace is currently with Helcim, a fintech startup based in Calgary. She leads an amazing multi-disciplinary team of designers building and promoting payment products for small businesses. 
She recently completed a second degree in General Management at the University of Lethbridge in Alberta, Canada. 
Thank you for reaching out! You can also find me on LinkedIn and Instagram. :)
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