CREATIVE + ART DIRECTION | BRANDING + DESIGN
• Developed the main storyline for the rebranding campaign of a major banking firm in the country
• Designed the creative template assets and typography that supports the overall creative strategy
• Produced multiple video materials promoting different products of the bank
Main video ad to introduce the rebranding of Security Bank and their new brand ambassador, Megan Young.
My task was to develop a storyline that highlighted the main benefit from banking with Security Bank. At the time, they were the only bank known for having relationship managers whose role was to interact one-on-one with their account holders. Part of my task was to expand a story that paralleled the brand ambassador’s personal life, leveraging the country’s avid interest in celebrity lives.
I developed new storylines to promote Diner’s Club, a product offered by the bank and other card services. Below are some of the creative assets I created for the brand.