STRATEGY | CREATIVE + ART DIRECTION | BRANDING + DESIGN
• Art directed multiple tri-media campaigns for the number one bakeshop brand in the country
• Designed multiple logos for the brands various celebrations and anniversaries and developed packaging designs and style templates for print and online content use
• Managed print and video shoots end-to-end for to build the brand’s annual creative asset libraries
A short, fun video to celebrate Valentine’s Day and the special edition Valentine cakes from Goldilocks Bakeshop.
My task as an art director included creating style templates for use in the brand’s bi-monthly print materials. Part of my responsibilities was to manage the print shoots of the products that the brand featured in a bi-monthly basis. For major tri-media campaigns, I would manage the video shoots and oversee production up until release of the material to public TV networks and on online platforms.
I designed the latest 55th anniversary logo, developed limited edition Christmas packaging and packaging for other bakeshop products. I also developed a themed catalog for their special edition cakes during the period of their partnership with Disney.
Goldilocks Bakeshop is the number one bake shop in the Philippines. Below are a few of the assets I developed while managing the brand.