To hype the upcoming event, an online competition was promoted on Facebook, Instagram, and Twitter. Fans were invited to post their adidas looks, tag the official adidas Philippines social pages, and include the hashtags used for the event #adidasoriginals and #originalisneverfinished. Winning entries received passes to attend the event.
The global asset was remixed with shots of local influencers to create stronger engagement with local adidas fans.

At the event, notable street fashion creators were invited to style selected influencers with the new adidas Prophere. The styled looks were shared on adidas Philippines’ social media accounts with an interactive component inviting fans to vote through polls for their favorite looks. The selected influencers also shared their favorite outtakes from the fashion shoot on their respective social media accounts to amplify the event.







