Hi! I’m Trace,
I think in systems and create structure from complexity.
People lean on me to help them see the big picture and take action. I thrive in design operations and delivering a range of design solutions, always aiming for a high bar.
I've built an uncommonly diverse skill set through a constant curiosity to learn, with a mix of side projects and client work in fintech, B2B SaaS, and startups.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
People lean on me to help them see the big picture and take action. I thrive in design operations and delivering a range of design solutions, always aiming for a high bar.
I've built an uncommonly diverse skill set through a constant curiosity to learn, with a mix of side projects and client work in fintech, B2B SaaS, and startups.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
Hi! I’m Trace,
I think in systems and create structure from complexity.
People lean on me to help them see the big picture and take action. I thrive in design operations and delivering a range of design solutions, always aiming for a high bar.
I've built an uncommonly diverse skill set through a constant curiosity to learn, with a mix of side projects and client work in fintech, B2B SaaS, and startups.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
CLIENTS
Some of the awesome teams I’ve helped
CASES
In my work, I focus on bringing structure to complexity. Always starting with strategy before diving into execution and helping cross-functional teams reach project goals.
Each case study features a different side of this, from designing operationally efficient systems to carrying out multi-disciplinary campaigns.
In my work, I focus on bringing structure to complexity. Always starting with strategy before diving into execution and helping cross-functional teams reach project goals.
Each case study features a different side of this, from designing operationally efficient systems to carrying out multi-disciplinary campaigns.
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
How opportunity trees led to a contract comparison tool and an app's first 1,000+ subscribers
Developed an opportunity tree framework to structure customer discovery insights, enabling a data-driven approach to defining the product roadmap for an energy management platform.
product strategy
customer discovery
ux research
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
Led UX research and product strategy that helped a startup acquire 15 enterprise clients in its first year designing an AI-powered research platform for regulatory filings. Defined user workflows, emerging LLM personas and use cases, optimized information architecture, and shaped the product’s early experience.
product discovery
product strategy
AI UX
LLM design
IA
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Built a flexible design system and illustration system that streamlined UI consistency, improved development efficiency, and enabled faster iteration for an energy management app helping homeowners optimize energy use.
Design system
Design operations
Product design
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Reducing tech and design debt with a structured energy management system
Built a flexible design system and illustration system that streamlined UI consistency, improved development efficiency, and enabled faster iteration for an energy management app helping homeowners optimize energy use.
Design system
Design operations
Product design
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Building a cross-functional fintech design system framework to improve operational efficiency
Established the first design system framework for a fast-growing fintech, creating a structured scaffolding that scaled across product, web, and marketing while improving brand cohesion and workflow efficiency.
design operations
design system
brand identity
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Redesigning a queue management platform, driving a 30% increase in engagement
Refined the brand's visual language and restructured the web experience for a queue management platform, improving product storytelling, strengthening lead conversion, and increasing organic web traffic by 30%.
brand identity
web design
art direction
50% built
Helping an energy management app hit 1,000 users with a Contract Comparison Toolkit
Helping an energy management app hit 1,000 users with a Contract Comparison Toolkit
Jotson’s Contract Comparison Toolkit was designed to help users make smarter energy choices by comparing plans and identifying cost-saving opportunities. By aligning product strategy with customer insights, this feature became a key driver in surpassing Jotson’s goal of 1,000 subscribers by the end of 2024.
strategy
DESIGN SYSTEM
INFORMATION ARCHITECTURE
Queued
Rebuilding an enterprise design system for better usability and faster adoption
Rebuilding an enterprise design system for better usability and faster adoption
Overhauling the current design system to be a functional interactive library to enable a distributed team in creating consistent design across all touchpoints
strategy
DESIGN SYSTEM
INFORMATION ARCHITECTURE
Queued
Led the launch for the pilot of PayPal Freelancer Program in APAC
Led the design and production efforts for PayPal’s inaugural freelancer program in APAC.
strategy
social marketing
roadshow management
WHAT MY COLLEAGUES SAY
Trace is incredibly dedicated and often goes above and beyond to make deliverables or create the best product. She is a very strong leader and has immense skill in leading client workshops, especially in the UX and CDR space.
WHAT MY COLLEAGUES SAY
Trace is incredibly dedicated and often goes above and beyond to make deliverables or create the best product. She is a very strong leader and has immense skill in leading client workshops, especially in the UX and CDR space.
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
Working with Trace has been a delightful experience that made me grow as a leader.
If I had to point out at one of her strongest skills, that would definitely be the ability to look at a design piece, understand that something is off, and turn that vague feeling into an objective and actionable feedback.
This ability to effectively deliver feedback has brought a lot of value to the team output and increasing their work quality.
RODOLFO FERRO CASAGRANDE
FERRO CASAGRANDE
HEAD OF DESIGN, Helcim
Working with Trace has been a delightful experience that made me grow as a leader.
If I had to point out at one of her strongest skills, that would definitely be the ability to look at a design piece, understand that something is off, and turn that vague feeling into an objective and actionable feedback.
This ability to effectively deliver feedback has brought a lot of value to the team output and increasing their work quality.
RODOLFO
FERRO CASAGRANDE
HEAD OF DESIGN, Helcim
Trace was fantastic during our Tiller-Jotson partnership. She brilliantly handled our customer discovery work while building our first design system that finally gave us the consistency we needed.
I loved how she brought fresh ideas to the table, explained everything clearly, and kept everyone on track toward our goals. Trace works fast without sacrificing quality, quickly grasps complex information, and always delivers valuable insights. She's approachable, genuinely cares about the work, and was a true pleasure to collaborate with. I can't recommend her enough!
MICHELLE WALSTRA
SENIOR PRODUCT DESIGNER, JOTSON
Trace was fantastic during our Tiller-Jotson partnership. She brilliantly handled our customer discovery work while building our first design system that finally gave us the consistency we needed.
I loved how she brought fresh ideas to the table, explained everything clearly, and kept everyone on track toward our goals. Trace works fast without sacrificing quality, quickly grasps complex information, and always delivers valuable insights. She's approachable, genuinely cares about the work, and was a true pleasure to collaborate with. I can't recommend her enough!
MICHELLE WALSTRA
SENIOR PRODUCT DESIGNER, JOTSON
Trace was an amazing leader who genuinely cared about the team. She advocated for us, fostered collaboration, and invested in everyone’s growth.
Her leadership created an environment where we could do our best work and support each other. I learned so much from her about what it means to lead.
GINA GONG
DESIGNER, Helcim
Trace was an amazing leader who genuinely cared about the team. She advocated for us, fostered collaboration, and invested in everyone’s growth.
Her leadership created an environment where we could do our best work and support each other. I learned so much from her about what it means to lead.
GINA GONG
DESIGNER, Helcim
WHAT MY COLLEAGUES SAY
Trace's greatest strength is her ability to handle moving pieces within the project.
With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!
It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.
WHAT MY COLLEAGUES SAY
Trace's greatest strength is her ability to handle moving pieces within the project.
With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!
It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.
WHAT MY COLLEAGUES SAY
I appreciate Trace's organized and analytical mind. She communicates clearly and helps add extra clarity to processes that might otherwise be muddy and unorganized.
Trace is also one of the best people I know who can take a problem and get it "unstuck" (e.g., I think that she singlehandedly saved a client case study video. It would have been a trainwreck without her expertise).
WHAT MY COLLEAGUES SAY
I appreciate Trace's organized and analytical mind. She communicates clearly and helps add extra clarity to processes that might otherwise be muddy and unorganized.
Trace is also one of the best people I know who can take a problem and get it "unstuck" (e.g., I think that she singlehandedly saved a client case study video. It would have been a trainwreck without her expertise).
WHAT MY COLLEAGUES SAY
Trace is a great communicator, and very thoughtful. Trace thinks beyond her role and considers not only the other designers but the dev team as well.
During planning sessions or similar situations, she's always considering how certain design ideas or decisions will affect the work of others and provides suggestions or other ideas.
WHAT MY COLLEAGUES SAY
Trace is a great communicator, and very thoughtful. Trace thinks beyond her role and considers not only the other designers but the dev team as well.
During planning sessions or similar situations, she's always considering how certain design ideas or decisions will affect the work of others and provides suggestions or other ideas.
WHAT MY COLLEAGUES SAY
I feel Trace's greatest strengths are her design rationale and ability to speak and present eloquently.
I also appreciate her ability to see details and art direct to a high degree of refinement. She has strong rationale for all design decisions and her experience and thoughtfulness are evident.
This has often allowed her to influence client behaviour and decisions and sell work through to clients. It has also allowed her to elevate the work of others that she has collaborated with.
WHAT MY COLLEAGUES SAY
I feel Trace's greatest strengths are her design rationale and ability to speak and present eloquently.
I also appreciate her ability to see details and art direct to a high degree of refinement. She has strong rationale for all design decisions and her experience and thoughtfulness are evident.
This has often allowed her to influence client behaviour and decisions and sell work through to clients. It has also allowed her to elevate the work of others that she has collaborated with.
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco