all cases

ULTIMARII

From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work

PRODUCT DISCOVERY

PRODUCT STRATEGY

AI UX

INFORMATION ARCHITECTURE

LLM DESIGN

REGULATORY PROFESSIONALS SPEND hundreds of hours manually reviewing legal and compliance-heavy documents. A process prone to inefficiencies and human error.

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GOALS

Ultimarii set out to build an AI-powered research platform that could:

Centralize large document repositories, making structured and unstructured data instantly searchable

Leverage AI-driven summarization to extract key insights in minutes instead of hours

Enable users to refine queries and interpret AI-generated insights while maintaining transparency and accuracy

The challenge wasn’t just designing a research tool. It was also about defining how users interact with an LLM (Large Language Model) in a high-stakes regulatory setting where every insight needed to be verifiable.

01

Sprint 1: Laying out the groundwork

Our first sprint focused on defining core user workflows and interactions with AI. I developed a detailed storyboard that mapped out:

AI-powered search and retrieval, allowing users to input regulatory queries

Smart document summarization, breaking down lengthy reports into structured insights

AI-assisted workflows, where the system would suggest key documents, highlight critical clauses, and assist in report drafting

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IMPACT

This storyboard became a powerful pitch tool for Ultimarii’s early enterprise clients, helping them visualize how the AI-powered system could transform their workflows.

tl;dr

THE PROBLEM

Regulatory professionals struggle with navigating dense, compliance-heavy documents. Existing research workflows were time-consuming, fragmented, and highly manual.

Ultimarii aimed to develop an AI-powered system that could centralize data, speed up research, and provide AI-assisted insights with source traceability.

MY APPROACH

Led product discovery and UX research to define key user needs and interactions with AI

Mapped out emerging LLM user behaviors, refining AI-assisted search and document analysis workflows

Designed a scalable information architecture and UI framework to support AI-driven regulatory research

THE RESULT

Helped Ultimarii secure 15 enterprise clients within its first year

Delivered an intuitive experience for handling complex document workflows

Established a UX/UI foundation that accelerated product development and scalability

Walks through of the user flows of two core MVP goals: (1) Document Repository Searching and (2) Document Summarization, Analysis, and Inspection.

Overview of the low fidelity wires for flow 1 and 2. I added notes to myself for potential branching of user flow, edge cases that needs to be considered, and potential interactions to explore.

Overview of the hi-fidelity flows and a mock up of the proposed login page.

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

Overview of the hi-fidelity flows and a mock up of the proposed login page.

02

Sprint 2: Designing for large-scale data and LLM interactions

With the product concept validated, the next sprint focused on simplifying large data interactions and refining the AI-powered user experience.

Key UX challenges included:

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Handling massive datasets - how do we structure large volumes of legal text into digestible insights?

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Ensuring AI-generated summaries are accurate and trustworthy

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Designing intuitive LLM interactions - how do users engage with AI beyond simple queries?

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SOLUTION

I tackled these challenges by:

Refining AI-powered search to provide contextual rather than keyword-based results

Designing a structured document viewer that allowed users to see source-backed AI summaries

Mapping emerging query interactions like how users input, refine, and validate AI-generated insights

The goal was to create a balance between automation and user control, ensuring professionals could trust the AI without feeling like they were working with a black box.

Sprint 2 unpacked current proven way to visualize large data sets, defining emerging types of query interactions unique to LLM platforms, and mapping out the UX and UI for what those interactions can look like.

03

Sprint 3: Iterating on emerging complex user needs

As we approached MVP readiness, the final sprint focused on optimizing navigation, workflows, and usability. We tackled:

Nested document navigation, ensuring users could manage multiple regulatory files without friction

Interactive AI responses, refining how the system guided users in refining their queries

Scalable UI patterns, ensuring the product could evolve with growing complexity

By the end of this sprint, the AI-driven research tool was an enterprise-ready product.

Annotated view of the proposed revised interface

Overview of the main interface mapping out the various states and key library interactions

Overview of the full sprint 3 with a breakdown of the main interface functionality and a breakdown of core feature functionality for the Collections section and chat interactions

WHAT MY COLLEAGUES SAY

Trace is incredibly dedicated and often goes above and beyond to make deliverables or create the best product. She is a very strong leader and has immense skill in leading client workshops, especially in the UX and CDR space.

04

Impact on Ultimarii's growth

Ultimarii launched its AI-powered platform with 15 enterprise clients, including major energy and utility companies, within its first year. The UX work directly contributed to:

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IMPACT

The UX work directly contributed to:

Increased adoption - Clients found the interface approachable and easy to integrate into existing workflows

Faster research cycles - Professionals could now retrieve insights in minutes instead of days

Securing $2M in funding, with a strategic round planned for 2025

High fidelity interface design of the landing page of the web platform from Sprint 2. Actual MVP interface is currently available under early access only.

05

What I learned

When I first started working with Ultimarii, I didn’t fully grasp the scale of its ambition. What started as a UX challenge quickly became a systems thinking problem—how do you create an AI-powered interface that not only processes vast amounts of data but also makes that intelligence accessible and actionable for users?

AI UX is still an emerging field - We had to define user interactions with an LLM without established best practices

Trust in AI is a design problem - Users needed confidence that AI-generated insights were accurate and transparent

Strong UX strategy can shift product direction - By deeply understanding user needs, we influenced how the AI system itself was structured

Initially, there was skepticism about whether UX could meaningfully impact Ultimarii’s AI development. By the end of the sprint cycles, the production team relied on our UX frameworks as a core part of their process.

This project reinforced my passion for solving complex design challenges, particularly in AI-driven products. Seeing how the work helped shape a tool that is actively changing how regulatory research is done at scale was an incredible validation of UX’s role in AI innovation.

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FINAL THOUGHTS

Ultimarii is now positioned as a leader in AI-driven regulatory research, and the work done in these sprint cycles laid the foundation for its continued growth.

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

For a deeper dive into the process, I'd be happy to walk it through in a chat. Let's connect!

SHOUTOUTS TO—

Chantelle Little - For trusting me with the opportunity to fly solo on the initial sprint, keep the momentum going and in building a great collaborative partnership with the Ultimarii team.

Josh Malate and Doug Schweitzer - For the easy collaboration, the free flowing whiteboarding sessions, for sharing knowledge about regulatory work and for the trust to get Ultimarii into MVP

Duane Wood and team - Also for the trust! Eventually. I kid. :p Truly thankful for the wonderful collaboration, the deep conversations unpacking the complexity of the design challenges, the grace and patience as we evolved the product into what it is today.

WHAT MY COLLEAGUES SAY

Trace's greatest strength is her ability to handle moving pieces within the project.

With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!

It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.

WHAT MY COLLEAGUES SAY

Trace's greatest strength is her ability to handle moving pieces within the project.

With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!

It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.

For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)

This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco

trace orozco

For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)

This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco

trace orozco

For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)

This website is designed and built from scratch by Trace Orozco. All rights reserved.
© Copyright 2025 Trace Orozco

trace

orozco