Hi! I’m Trace,
I think in systems and create structure from complexity.
People lean on me to help them see the big picture and take action. I thrive in managing design operations and delivering a range of design solutions, always aiming for a high bar.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
People lean on me to help them see the big picture and take action. I thrive in managing design operations and delivering a range of design solutions, always aiming for a high bar.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
Hi! I’m Trace,
I think in systems and create structure from complexity.
People lean on me to help them see the big picture and take action. I thrive in managing design operations and delivering a range of design solutions, always aiming for a high bar.
Roles I’ve held include design operations, brand design lead, UI designer, UX researcher, illustrator, creative director, producer, animator, and editor.
I also go by Patricia. Currently, I'm designing products and building web experiences at Tiller.
CLIENTS
Some of the awesome teams I’ve helped
CASES
In my work, I focus on bringing structure to complexity. Always starting with strategy before diving into execution and helping cross-functional teams reach project goals.
Each case study features a different side of this, from designing operationally efficient systems to carrying out multi-disciplinary campaigns.
In my work, I focus on bringing structure to complexity. Always starting with strategy before diving into execution and helping cross-functional teams reach project goals.
Each case study features a different side of this, from designing operationally efficient systems to carrying out multi-disciplinary campaigns.
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
A scalable design system built for Jotson, streamlining UI consistency, enhancing design-to-development efficiency, and enabling a cohesive brand experience across digital products.
Design system
Design operations
Product design
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
Enabling the Jotson team to scale quickly
A scalable design system built for Jotson, streamlining UI consistency, enhancing design-to-development efficiency, and enabling a cohesive brand experience across digital products.
Design system
Design operations
Product design
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Jumpstarting design operations at Helcim with a design system framework
Being the first design operations hire led to the creation of the design system framework. It established a unified brand identity across product, web, and a variety of marketing creatives.
design operations
design system
brand identity
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
From 0 to 15 clients: Driving product discovery and UX in AI for regulatory work
Led product discovery, UX research, and MVP UI design for an AI-powered research platform specializing in regulatory filings. Defined user workflows, emerging LLM personas and use cases, optimized information architecture, and shaped the product’s early experience.
product discovery
product strategy
AI UX
LLM design
IA
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Evolving the WaitWell brand to drive business growth
Refined WaitWell’s visual language, ensuring a cohesive translation of the brand and their product's design in public-facing marketing materials leading to a 30% increase in organic web traffic and more.
brand identity
web design
art direction
70% built
How customer discovery helped shape Jotson's product roadmap
How customer discovery helped shape Jotson's product roadmap
A customer discovery initiative for Jotson, uncovering key user insights to inform product strategy, improve user experience, and align business goals with customer needs.
product strategy
customer discovery
ux research
50% built
Leading a multidiscipline brand design delivery team
Leading a multidiscipline brand design delivery team
Established a delivery pipeline for the brand design team at Helcim, optimizing workflows to support internal, product, and marketing design needs and ensuring collaboration and brand consistency.
leadership
brand design
production
Queued
Rebuiling the Parasoft design system for better usability
Rebuiling the Parasoft design system for better usability
Overhauling the current design system to be a functional interactive library to enable a distributed team in creating consistent design across all touchpoints
strategy
social marketing
roadshow management
WHAT MY COLLEAGUES SAY
Trace is incredibly dedicated and often goes above and beyond to make deliverables or create the best product. She is a very strong leader and has immense skill in leading client workshops, especially in the UX and CDR space.
WHAT MY COLLEAGUES SAY
Trace is incredibly dedicated and often goes above and beyond to make deliverables or create the best product. She is a very strong leader and has immense skill in leading client workshops, especially in the UX and CDR space.
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
STAGES
How Design Enables Brand and Product
HELCIM DESIGN FOR TECH TALENT TUESDAY, 2023
Mobility First: DANxGoogle Mobility Workshop
GOOGLE X DENTSU, 2017
Social Media Marketing at #LODITalks
GMA PUBLIC AFFAIRS, 2017
Working with Trace has been a delightful experience that made me grow as a leader.
If I had to point out at one of her strongest skills, that would definitely be the ability to look at a design piece, understand that something is off, and turn that vague feeling into an objective and actionable feedback.
This ability to effectively deliver feedback has brought a lot of value to the team output and increasing their work quality.
RODOLFO FERRO CASAGRANDE
FERRO CASAGRANDE
HEAD OF DESIGN, Helcim
Working with Trace has been a delightful experience that made me grow as a leader.
If I had to point out at one of her strongest skills, that would definitely be the ability to look at a design piece, understand that something is off, and turn that vague feeling into an objective and actionable feedback.
This ability to effectively deliver feedback has brought a lot of value to the team output and increasing their work quality.
RODOLFO
FERRO CASAGRANDE
HEAD OF DESIGN, Helcim
Trace was fantastic during our Tiller-Jotson partnership. She brilliantly handled our customer discovery work while building our first design system that finally gave us the consistency we needed.
I loved how she brought fresh ideas to the table, explained everything clearly, and kept everyone on track toward our goals. Trace works fast without sacrificing quality, quickly grasps complex information, and always delivers valuable insights. She's approachable, genuinely cares about the work, and was a true pleasure to collaborate with. I can't recommend her enough!
MICHELLE WALSTRA
SENIOR PRODUCT DESIGNER, JOTSON
Trace was fantastic during our Tiller-Jotson partnership. She brilliantly handled our customer discovery work while building our first design system that finally gave us the consistency we needed.
I loved how she brought fresh ideas to the table, explained everything clearly, and kept everyone on track toward our goals. Trace works fast without sacrificing quality, quickly grasps complex information, and always delivers valuable insights. She's approachable, genuinely cares about the work, and was a true pleasure to collaborate with. I can't recommend her enough!
MICHELLE WALSTRA
SENIOR PRODUCT DESIGNER, JOTSON
Trace was an amazing leader who genuinely cared about the team. She advocated for us, fostered collaboration, and invested in everyone’s growth.
Her leadership created an environment where we could do our best work and support each other. I learned so much from her about what it means to lead.
GINA GONG
DESIGNER, Helcim
Trace was an amazing leader who genuinely cared about the team. She advocated for us, fostered collaboration, and invested in everyone’s growth.
Her leadership created an environment where we could do our best work and support each other. I learned so much from her about what it means to lead.
GINA GONG
DESIGNER, Helcim
WHAT MY COLLEAGUES SAY
Trace's greatest strength is her ability to handle moving pieces within the project.
With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!
It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.
WHAT MY COLLEAGUES SAY
Trace's greatest strength is her ability to handle moving pieces within the project.
With my short collaboration with her in one of the projects in the past, there was some inconsistency with what we usually do versus what she has done. She effectively adapted to what we're doing and understood where the devs are coming from!
It was greatly appreciated. I found that not only is she a big advocate for the design team but also for devs in terms of improvement and just making sure things are delivered on time and the handoff is complete.
WHAT MY COLLEAGUES SAY
I appreciate Trace's organized and analytical mind. She communicates clearly and helps add extra clarity to processes that might otherwise be muddy and unorganized.
Trace is also one of the best people I know who can take a problem and get it "unstuck" (e.g., I think that she singlehandedly saved a client case study video. It would have been a trainwreck without her expertise).
WHAT MY COLLEAGUES SAY
I appreciate Trace's organized and analytical mind. She communicates clearly and helps add extra clarity to processes that might otherwise be muddy and unorganized.
Trace is also one of the best people I know who can take a problem and get it "unstuck" (e.g., I think that she singlehandedly saved a client case study video. It would have been a trainwreck without her expertise).
WHAT MY COLLEAGUES SAY
Trace is a great communicator, and very thoughtful. Trace thinks beyond her role and considers not only the other designers but the dev team as well.
During planning sessions or similar situations, she's always considering how certain design ideas or decisions will affect the work of others and provides suggestions or other ideas.
WHAT MY COLLEAGUES SAY
Trace is a great communicator, and very thoughtful. Trace thinks beyond her role and considers not only the other designers but the dev team as well.
During planning sessions or similar situations, she's always considering how certain design ideas or decisions will affect the work of others and provides suggestions or other ideas.
WHAT MY COLLEAGUES SAY
I feel Trace's greatest strengths are her design rationale and ability to speak and present eloquently.
I also appreciate her ability to see details and art direct to a high degree of refinement. She has strong rationale for all design decisions and her experience and thoughtfulness are evident.
This has often allowed her to influence client behaviour and decisions and sell work through to clients. It has also allowed her to elevate the work of others that she has collaborated with.
WHAT MY COLLEAGUES SAY
I feel Trace's greatest strengths are her design rationale and ability to speak and present eloquently.
I also appreciate her ability to see details and art direct to a high degree of refinement. She has strong rationale for all design decisions and her experience and thoughtfulness are evident.
This has often allowed her to influence client behaviour and decisions and sell work through to clients. It has also allowed her to elevate the work of others that she has collaborated with.
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
All rights reserved.
© Copyright 2025 Patricia Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
All rights reserved.
© Copyright 2025 Patricia Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
All rights reserved.
© Copyright 2025 Patricia Orozco
hello@traceorozco.com
Download resume
For clarity and consistency, Trace is used in place of Patricia in the testimonials. Both refer to me. :)
All rights reserved.
© Copyright 2025 Patricia Orozco